Ishq qayaam

Size: XS
Sale price$5,200.00



Type: Padded

Fabric: Velvet

Shoulder Strap: 1.5 Inches

Shoulder Length : 13.5 Inches 

Blouse Length: 14 Inches

Front Neck Depth: 10 Inches

Back Neck Depth: 2 Inches

Opening: Front Hook Opening

Sleeves : Elbow Length Sleeves

Neckline :  V Neck

Wash care: Dry Wash

Su, the model is wearing sizes blouse and saree is Raspberry Chumki


Disclaimer: The pictures are clicked in daylight. Color may vary slightly from the image due to the screen brightness


She loved sweets. She especially loved the ones her mother made during festivities. She would wait patiently behind the kitchen door for that first whiff of melting sugar. Then, she would sneak in to take one quick bite, her eyes closing in pure bliss as the confection melted on her eager tongue. Now that she was many miles away from her family, the festive season didn’t feel the same. But then, a knock on the door announced the arrival of a special package for her. It was a package filled with those same familiar sweets that she held so close to her heart. For it was the love that had been packed in them that kept her going, no matter where she was. 

May the sweetest moments in your life become even sweeter, when you’re dressed in this velvet on viscose Ajrak blouse that’s embellished with naturally-printed motifs.


Ajrak is a craft whose origins can be traced to the civilisations of Mohenjo-daro and has since been practised in the regions of Sindh, Kutch and parts of Rajasthan. Each piece of Ajrak is a result of sixteen tedious steps and measures to ensure that there is no compromise in the vibrancy of the colours and precision in the print patterns on both sides of the cloth is achieved. It is commonly said amongst artisans that Ajrakh (Aaaj- Rakh) means to ‘keep it for a day’, the longer the time dedicated to the cloth, the finer the quality.

Part of what makes the craft so unique is the fact that unlike other crafts, where the patterns are directly printed on the cloth, Ajrak uses the method of resist-dye to achieve geometrical vibrant patterns.

Our take started with the realisation that a regal craft like Ajrak belongs to a material that matches its grandeur, like velvet. An entirely unique product to the market, our new collection of Ajrak printed velvet blouses is full of warmth and show stopping elegance.
Carefully block printed using natural dyes, the blouses can be further dressed up with your choice of saree or lehenga to create stunning looks for weddings and festivities.

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